Present your company in a professional way
Often the website is the first instance that is checked when a potential customer comes accross your company. It is very important to keep the website up to date, not only in terms of content but also technology-wise.
User your website to increase profit
Certain web applications can directly help to increase your profit. The obvious one is a web shop which allows customers to buy your services or products online.
Protect your website
As soon as delicate data is stored on your server website security becomes an important aspect.